Today, Apple announced a few new privacy features that give users more insight and control over their data. Privacy is always a critical part of Apple Events. Apple’s addition of the SharePlay API is a great stride towards facilitating these types of interactive and shareable multi-user experiences, and any client or brand with a video-based app will be especially good candidates for implementing this functionality to connect their viewers together. Many of our clients have expressed interest in crafting experiences that can be shared between multiple users, and this has been especially true over the past year. The SharePlay API will enable developers to allow users to share and experience your content together, right within a FaceTime call, expanding the reach of your content even further. This works natively with the TV and Music apps, and for third-party apps, Apple announced the SharePlay API. Imagine watching a new movie or listening to a new album, all timesynced as you talk on a FaceTime call. Apple will be bringing new features such as Shared with You sections to many apps such as News, Music, and more.Īnother critical piece of this is being able to share content while FaceTiming with friends. Throughout the keynote Apple made the topic of shareability a cornerstone part of their story about the future of their platforms. The COVID-19 pandemic has made digital connections more critical than ever.
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